About Us

Our Mission

Planning with room to make it your own

Wonderland 222 began with my need for a planner that offered enough structure to help me see my time clearly, without becoming so rigid that it stopped working for me. As someone with ADHD, I needed room for changing plans, creative thinking, and real life.

Our mission is to create beautiful, minimalist planners and notebooks that offer that same balance: gentle structure, visual calm, and the flexibility to plan and journal in a way that feels entirely your own.

Liisa Roberts, co-founder of Wonderland 222 planners and notebooks
Co-Founder

Liisa Roberts

Photographer & Creative Director

Liisa is a freelance photographer, natural light wrangler, rainbow hunter, cruelty-free advocate, friend to all animals, lover of all things green, mom, and proud wife of a naval aviator.

For years, choosing a new planner felt a little like Goldilocks and the Three Bears. Columns were too wide or not wide enough. A planner started on Sunday instead of Monday. One had too few note pages, while another had more than I needed. Nothing felt quite right.

My planner project began to take shape after teaming up with Andy Panske, a talented illustrator and graphic designer. Together, we designed the kind of planner I had been searching for: lightly structured, visually calm, and flexible enough to adapt as life changed. We released our first planner and notebook in 2020.

I am incredibly proud of what we have created together, and I could not have done it without Andy's design expertise and a bucketload of patience. We continue to grow Wonderland 222 by combining our artistic and technical skills, creating books that help people plan in a way that feels supportive, personal, and entirely their own.

Co-Founder

Andy Panske

Illustrator & Graphic Designer

Andy comes to Wonderland 222 with an engineering background and a love for illustration. After living for many years in the Northwoods of Wisconsin, he developed a deep appreciation for nature, creativity, and the beauty found in everyday life.

Alongside his high school sweetheart, Andy raised three boys and explored the outdoors with their Wirehaired Pointer. His life and work are shaped by curiosity, resourcefulness, and a belief in helping and encouraging others reach their highest potential.

Andy has contributed to the publishing of several award-winning reading curriculum books, illustrated a variety of projects, and led layout and design development. His technical skill and artistic instinct are at the heart of Wonderland 222's clean, functional layouts.

He believes every challenge is an opportunity to learn something new, gain a deeper understanding, and eventually share that knowledge with someone else along the way.

Andy Panske, co-founder and graphic designer of Wonderland 222 planners and notebooks
Our Community

Thank you for planning with us

Please join Andy and me on your planning and journaling journey this year and in the years to come. We love and appreciate the Wonderland 222 community, and we are grateful that our books get to become part of your everyday lives.