Our Mission
Planning with room to make it your own
Wonderland 222 is an independent planner and notebook company founded by Liisa Roberts and Andy Panske.
We make planners and notebooks with light layouts, open writing space, and paper chosen for people who care about how a page feels under a pen. The idea is simple: give you enough structure to see your time clearly without deciding for you how every page should be used.
Wonderland 222 is the result of two very different creative brains working together. Liisa shapes the concepts, features, colors, products, and overall creative direction. Andy turns those ideas into the precise layouts, illustrations, and production-ready designs that become the finished books.
Co-Founder
Liisa Roberts
Photographer & Creative Director
Liisa is a photographer, natural-light wrangler, rainbow hunter, cruelty-free advocate, friend to all animals, lover of all things green, mom, and proud wife of a naval aviator.
For years, choosing a planner felt a little like Goldilocks and the Three Bears. Columns were too wide or not wide enough. A planner started on Sunday instead of Monday. One had too few note pages, while another had more than she needed. Nothing felt quite right.
That tendency to notice the little things still drives much of Wonderland 222 today. Liisa leads the creative direction of the brand, developing product concepts, features, layouts, colors, and the overall experience of using a Wonderland 222 book.
She is usually the one asking, “What if we tried this?” Andy is usually the one figuring out how to actually make it work.
Co-Founder
Andy Panske
Illustrator & Graphic Designer
Andy brings an engineering background, technical precision, and a love of illustration to Wonderland 222. After living for many years in the Northwoods of Wisconsin, he developed a deep appreciation for nature, creativity, and the beauty found in everyday life.
Alongside his high school sweetheart, Andy raised three boys and spent plenty of time exploring the outdoors with their Wirehaired Pointer. His work is shaped by curiosity, resourcefulness, and a belief that there is usually a way to solve the problem in front of you.
Andy has contributed to award-winning reading curriculum books, illustrated a wide range of projects, and led layout and design development. At Wonderland 222, he takes ideas from rough sketches and conversations and turns them into the carefully measured layouts and finished designs that go to production.
His technical skill keeps Liisa’s “what if” ideas from remaining scribbles on a piece of paper.
Our Community
Thank you for being part of Wonderland 222
Wonderland 222 has grown far beyond the two of us working through ideas for the kind of books we wanted to use ourselves.
Our community has shaped the brand along the way through thoughtful feedback, creative uses of our books, fountain pens and ink, beautifully chaotic planner pages, extremely organized planner pages, and just about everything in between.
We are grateful every time someone chooses to make one of our books part of their everyday life.
Liisa + Andy
Wonderland 222